Archive for May, 2008

Web Master tool Tips

May 15, 2008 at 1:38 pm · Filed under Web Master tool ·Tagged

 

How Google crawls, indexes, and serves the web

When you sit down at your computer and do a Google search, you’re almost instantly presented with a list of results from all over the web. How does Google find web pages matching your query, and determine the order of search results?

In the simplest terms, you could think of searching the web as looking in a very large book with an impressive index telling you exactly where everything is located. When you perform a Google search, our programs check our index to determine the most relevant search results to be returned (“served”) to you.

The three key processes in delivering search results to you are:

  • Crawling: Does Google know about your site? Can we find it?
  • Indexing: Can Google index your site?
  • Serving: Does the site have good and useful content that is relevant to the user’s search?

Our suite of webmaster tools provides you with a free and easy way to make your site more Google-friendly. They can show you Google’s view of your site, help you diagnose problems, and let you share info with us to help improve your site’s visibility.

Getting Google’s view of your site, and diagnosing potential problems
The first step to increasing your site’s visibility on Google is learning how our robots crawl and index your site.

·         Crawl info: You can make sure we have access to your site, and see when Googlebot last visited. You can also view URLs that we’ve had trouble crawling and why we couldn’t crawl them. This way, you can fix any problems preventing us from indexing all of your pages.

·         Robots.txt file validation: See if we’re having trouble with your file, and test out changes to that file before you change it on your server.

·         Website content: View top content from your site and see the words that other sites use to link to it.

Seeing how your site performs
A second step is learning what drives traffic to your site.

·         Top queries: Find the top queries that drive traffic to your site and where your site is included in the top search results. This will let you learn how users are finding your site.

·         Indexing information: See how your site is indexed and which of your pages are included in the index. If we find violations in your site, we’ll give you the opportunity to fix the problems and request reinclusion of your site.

source :http://www.google.com/support/webmasters/bin/answer.py?answer=70897&topic=8843

 

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Search Engines Marketing (SEM)?

May 15, 2008 at 1:27 pm · Filed under Search Engines Marketing ·Tagged , , , ,

What is Internet Marketing?

Depending on whom you ask, the term Internet marketing can mean a variety of things. At one time,Internet marketing consisted mostly of having a website or placing banner ads on other websites. On the other end of the spectrum, there are loads of companies telling you that you can make a fortune overnight on the Internet and who try to sell you some form of “Internet marketing program”.Today, Internet marketing is evolving into a broader mix of components a company can use as a means of increasing sales – even if your business is done completely online, partly online, or completely offline. The decision to use Internet marketing as part of a company’s overallmarketing strategy is strictly up to the company of course, but as a rule, Internet marketing is becoming an increasingly important part of nearly every company’s marketing mix. For some online businesses, it is the only form of marketing being practiced.

Internet Marketing Objectives

Essentially, Internet marketing is using the Internet to do one or more of the following:

  • Communicate a company’s message about itself, its products, or its services.
  • Conduct research as to the nature (demographics, preferences, and needs) of existing and potential customers.
  • Sell goods, services, or advertising space over the Internet.

Internet Marketing Components

Components of Internet marketing (also referred to as online marketing) may include:

  • A website, consisting of text, images and possibly audio and video elements used to convey the company’s message, to inform existing and potential customers of the features and benefits of the company’s products and/or services. The website may or may not include the ability to capture leads on potential customers or directly sell a product or service online. A website can be the offline equivalent of a brochure or a mail order catalog and is a great way to establish your business identity.
  • Search Engine Marketing (SEM), which is marketing a website via search engines, either by improving the site’s natural (organic) ranking through search engine optimization (SEO), buying pay-per-click (PPC) ads with search engines which are based on selected keywords and then displayed on search engine results pages when those keywords are used in a search, and/or on other websites whose content includes the keywords specified, pay-for-inclusion (PFI) listings in website directories. PFI listings are similar to offline yellow page listings.
  • Email marketing, which is a method of distributing information about a product or service or for soliciting feedback from customers about a product or service through Email. Email addresses of customers and prospective customers may be collected or purchased. Various methods are used, such as the regular distribution of newsletters or mass mailing of offers related to the company’s product or services. Email marketing is essentially the online equivalent of direct mail marketing.
  • Banner advertising, which is the placement of ads on a website for a fee. Offline this would be similar to traditional advertising in newspapers or magazines.
  • Online promotion, including press release distribution, which involves placing a newsworthy story about a company, its website, its people, and/or its products/services with on online wire service, or blog (web log) activity, which is the act of posting comments, expressing opinions or making announcements in a discussion forum. Blog marketing can be accomplished in blogs either by hosting your own blog or by posting comments and/or URLs in other blogs related to your product or service.
  • source :http://searchengineoptimizationdelhi.wordpress.com/category/search-engine-marketingsem
  • source :http://homebusiness.about.com/od/internetmarketing/a/sem101.htm

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